National Research Corporation provides ongoing survey-based performance measurement, improvement services, and governance education to the healthcare industry in the United States and Canada. The company also offers market research services to hospitals and insurance companies, as well as develops tools to enable healthcare organizations to collect comparative performance information for analyzing and improving their practices to maximize new member and/or patient attraction, experience, member retention, and profitability. Its information services include offers renewable performance tracking services, custom research, subscription-based governance information and educational services, and a renewable syndicated service. In addition, the company publishes healthcare market information for its clients through its Market Guide. Further, it offers custom and other research projects, which include a series of surveys and deliverable reports in which the timing and frequency vary by contract. The company was founded in 1981 and headquartered in Lincoln, Nebraska.